NOS American Presidential Elections

 

The Dutch national television invited us to prepare a consecutive broadcast design of American presidential elections. Together with TV director Martin de Groot, we developed the idea of an election race taking place inside of a derby horse racing game. We combined vibrant colours with vintage design to induce a striking and peculiar feeling. During broadcast live results were implanted into the horse race game on the touchscreen to visualize up-to-date standings.

Graphics package: leader, background loops, 3D derby horse racing game and interface for the touchscreen, live broadcast graphics.

Client: the Netherlands National Broadcaster NOS