I was asked by Alex Slagter to work on the 2016 campaign of Amsterdam Dance Event. He has been the art director and main designer for Amsterdam Dance Event since the beginning. We had an immediate click and I really enjoyed working on this, it reminded me a lot of how I worked when I still was VJ-ing. There was a lot of experimenting and freedom in the motion design, while we still had to get the messages across.
Cablejuice provided an audio package with a ton of elements, so I could build my own audio tracks from it, this gave a lot of flexibility to sync the audio with the animation. He then would refine and master the tracks.
ART DIRECTION: ALEX SLAGTER/MASLOW